Impromptu Cigars are now Lost and Found Cigars

Bellatto / Caldwell / Sears (B / C / S), the collaboration between Tony Bellatto of La Barba Cigars as well as Robert Caldwell and Jaclyn Sears from Caldwell Cigar Company, is changing its name once again since the joint venture was formed and released named BCS, then later renamed Impromptu Cigars.  The company recently announced it will now be called Lost and Found Cigars. As Yogi Berra once said “It’s deja-vu all over again.”

The company is very much a separate project from Caldwell’s Caldwell Cigar Company.  The Lost & Found line is also a very limited project both from a production and distribution standpoint.  The target distribution of Lost & Found is small online boutique retailers such as www.anthonyscigars.com.

Robert Caldwell issued a statement clarifying the mission of Lost & Found Cigars:

“For years I had been travelling all over the world and brought back really cool cigars. I would always return and share them with Jaclyn and Tony and a five minute conversation about wishing we could do something with them always ensued. I have always gotten a kick out of chasing down old blends I loved, or exploring great manufacturers aging rooms and finding gems. Tony and Jaclyn pushed me to turn this into a project. Find great lost cigars. Package them. Share them with friends. This is BCS.

Last year we came to market together with this concept. It was and is Tony’s project. He decides who gets it and who does not. He runs point on the whole deal. I find the cigars and come up with the concepts. Jaclyn does the artistic side of the project. We love this project because it does not matter. It is fun. It is carefree. It is what cigars should be. It allows us to bring in really special cigars and share them with true friends. It allows me to push myself creatively. It allows me to work with friends.

BCS is not a Caldwell project. It is not a Caldwell brand. It is not even a brand. It is a concept. We do not manufacture the cigars. They are something Lost and then Found. We go after cigars that were very special when they were on the shelves and breathe new life into them. It is a chance to bring in one-off cigars that have been aged to perfection and share them with true connoisseurs. Some quantities have been as low as 100 cigars. It is the coolest thing to ever happen a second time to a great cigar.

Tony is limiting the retailers to 20. They are very hard to sell at brick and mortar retail. They come wrapped up in simple paper with catchy names and designs. He wants to keep them mainly off of store shelves. His target is online boutique, as well as social media forums and trade groups. This is where the brand is understood. He wants to keep it small and fun.

He has renamed the brand twice. 3rd time is a charm. It is called Lost&Found. Just look for the parachute. It is an uber cool project.”

The announcements of these limited releases from Lost and Found have sent off a frenzy among many cigar enthusiasts and many online retailers sell out within minutes.   www.anthonyscigars.com has sold out of Buck 15, Silent Shout, Pepper Cream Soda, Holy Braille, Cream Machine, but will soon carry Panda Welfare.   Keep an eye on this blog to be among the first alerted when the Panda Welfares come in stock.

Article originally by Cigar-Coop.com – Commentary and adjustments by Anthony’s Cigar Emporium.